Manal Saleh

 

LG’s webOS FAST Service Accelerates Global Growth with 45% year-over-year viewing time increase, localized content strategy and award-winning innovation

 

 

News Summary:

•       LG Channels has surpassed 5,000 channels globally and now reaches 37 countries, with its recent launch in Poland further accelerating its FAST expansion.

•       Global viewer engagement surged in 2025, with MAU up 30% year-over-year and total annual viewing time increasing 45% vs. the prior year, highlighting rising demand for FAST services.

•       Localized content strategy and award-winning platform innovation strengthen LG’s webOS ecosystem as FAST adoption accelerates worldwide

 

Riyadh, Saudi Arabia, Sep. 17, 2026 — LG Electronics is strengthening its position as a global media and entertainment platform player by expanding its proprietary FAST (Free Ad-Supported Streaming TV) service, LG Channels, to more than 5,000 channels worldwide.

The milestone follows the recent launch of LG Channels in Poland, marking continued expansion across Europe and reinforcing LG’s commitment to delivering localized, free streaming content at global scale.

Currently available in 37 countries, LG Channels has evolved into a scaled content distribution service offering regionally curated live TV, movies, sports and lifestyle content across the Middle East, North America, Europe, Latin America, and Asia.

 

Scaling Global FAST with Localized Content

Since its launch in 2015, LG Channels has focused on delivering content tailored to the preferences of each market.

 

Strengthening Exclusive FAST Content in North America

In North America, LG Channels introduced ALL CHEWED UP, an exclusive FAST channel produced by Simple Alien, anchored by the flagship series Chewed Up, featuring hosts of ABC’s Emmy Award-winning series The Chew. The channel also includes two new series Simply Symons and Why’d They Wear That?,and with more than 110 episodes available on LG Channels, ALL CHEWED UP reinforces the platform’s focus on recognizable IP reimagined for streaming audiences.

 

It also launched LG Channels World Pup, a tournament-style puppy soccer competition produced by Bright Spot Content (All3Media America), featuring adoptable rescue dogs from multiple shelters. Blending heartwarming storytelling with sports entertainment elements, the program demonstrates LG Channels’ strength in delivering culturally resonant exclusive content through its FAST service.

 

Expanding Across Europe with Launch in Poland

LG Channels continues to strengthen its presence across Europe, where the service is now available in 17 countries, most recently launching in Poland. As part of its regional growth strategy, LG Channels combines globally recognized content from leading European partners — Sky, Banijay and BBC Studios — with localized programming tailored to diverse European audiences. From local news and lifestyle channels to sports, local-language series, documentaries and reality TV, the platform delivers a curated mix designed to reflect cultural preferences in each market.

 

In Poland, LG Channels offers a wide range of content spanning global news, sports, music and entertainment. In partnership with NEW ID, the service is also introducing dedicated K-content channels such as @K-MUSIC and NEW KFOOD. LG Channels plans to further expand local channels and multilingual support, including Polish.

 

Expanding FAST Leadership in Latin America

LG Channels continues to expand its FAST footprint across Latin America, where it is now available in six countries: Brazil, Mexico, Colombia, Chile, Peru and Argentina. By delivering premium, customized content that reflects local cultural preferences—particularly the region’s deep passion for sports—LG is strengthening its position as a regionally tailored FAST platform.

 

In Brazil, this strategy is exemplified by the recent launch of CazéTV, one of the country’s most popular sports channels. Targeting strong national interest in global football events, CazéTV is a joint venture between mega influencer Casimiro Miguel and sports media company LiveMode, and is known for blending live sports coverage with entertainment-driven commentary.

 

With the addition of CazéTV, approximately 10 percent of all channels on LG Channels in Brazil are now dedicated to sports, supporting LG’s broader ambition to position its smart TVs as Brazil’s “national sports hub.”

 

Localized Strategies Drive Growth in Asia

In Asia, LG Channels continues to enhance its competitiveness through localized strategies. In India, the service now offers more than 150 channels and is further strengthening its local content competitiveness under its 2026 “Local First” strategy. Through partnerships with leading Bollywood content providers, LG Channels plans to deliver a diverse range of content for Hindi movie fans and further expand its position as a free entertainment platform spanning multiple Indian languages and genres.

 

In Taiwan, following its launch late last year, LG Channels has built momentum by featuring key news and terrestrial channels, popular local dramas such as The Making of an Ordinary Woman, as well as trending digital content such as Muyao 4 Super Playing and HahaTai. It has also introduced curated themed channels such as Short Drama Marathon, delivering a differentiated viewing experience.

 

Engagement Momentum Accelerates

LG Channels is not only expanding geographically but also deepening viewer engagement. The average monthly active users globally grew 30% year-over-year last year, while total viewing time increased by more than 45% during the same period.

These gains reflect rising consumer demand for free, ad-supported streaming and the growing role of FAST services within the connected TV ecosystem.

 

Award-Winning Platform Innovation

Alongside content expansion, LG continues to enhance user experience through continuous software optimization, improving overall app performance and usability.

LG is also advancing its proprietary AI algorithms to provide more sophisticated personalized services. By strengthening AI-powered content recommendations that reflect users’ preferences and enhancing the user interface (UX) for greater intuitiveness, LG enables customers to discover desired content more quickly and easily. LG plans to continue improving performance and expanding AI-driven recommendations to further elevate the overall user experience and customer satisfaction.

 

In recognition of its technological excellence and user-centric design, LG Channels received the “New Technology Award” at the 2026 Global OTT Awards held in Busan.

The award honors platforms delivering innovative services powered by advanced ICT technologies.

 

Strengthening the Global webOS Ecosystem Amid FAST Acceleration

As audiences worldwide increasingly turn to free ad-supported streaming TV (FAST) for curated, lean-back viewing experiences, LG is accelerating the evolution of webOS into a global content and services hub — expanding LG Channels’ footprint, deepening partnerships with global and local content providers

“We will continue strengthening content competitiveness and expanding our global ecosystem so that audiences across regions can enjoy locally relevant content on LG Channels in more countries worldwide.” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company

 

# # #

 

About LG Electronics Media Entertainment Solution Company

The LG Media Entertainment Solution Company (MS) is a recognized innovator in televisions, audio, displays and smart TV platforms. The MS Company enhances the media entertainment experience with its OLED TVs, renowned for perfect black and perfect color, the newest Micro RGB TVs and Mini-LED QNED TVs, all powered by the personalized webOS smart TV platform. The MS Company also offers Information Technology solutions (gaming monitors, business monitors, laptops, projectors, cloud devices and medical displays) as well as Signage solutions (Micro LED signage, digital signage, hospitality displays and signage software solutions) that are designed to maximize customers’ work efficiency and deliver strong value. For more news on LG, visit www.LG.com/global/newsroom/.

 

About webOS platform

The webOS platform has powered LG TVs for over a decade, earning acclaim for its user-friendly interface that allows for easy navigation and customization. With a growing ecosystem of global partners and audience-centric content delivered via services such as free ad-supported streaming TV LG Channels, LG Gallery+, LG Gaming Portal, LG Sports Portal and more, webOS is set to drive LG’s future growth across multiple devices and out-of-home experiences. For more news on webOS for entertainment, visit www.LG.com/global/newsroom/.

 

About LG Channels

LG Channels is LG’s exclusive global FAST (Free Ad-supported Streaming TV) service, offering premium, free-to-stream content for every taste. The service provides a wide range of live channels and on-demand content across diverse genres, including entertainment, movies, drama, news, sports, and more. Operating over 5,000 channels in 37 countries across North America, Europe, Latin America, and Asia, LG Channels delivers a premium and optimized viewing experience to users worldwide. The service is easily accessible on webOS-powered devices, including LG Smart TVs, smart monitors, projectors, automotive infotainment systems, and hotel TVs.
For more information please visit LG Channels.