Manal Saleh

 

Riyadh, KSA, September 21, 2025: LG Electronics (LG) has signed a Memorandum of Understanding (MoU) with leading Saudi real estate company, Mohammad A. Al-Habib & Partner Co. for Real Estate Investment. The agreement, signed during a visit to the Kingdom by LG’s MEA CEO Pil Won Jung underscores LG’s commitment to Saudi Arabia’s growing smart home technology sector.

 

The partnership will focus on integrating LG’s innovative smart home and B2B solutions into residential and commercial projects, opening new opportunities for technologically advanced living and business environments in Saudi Arabia.

 

“I am delighted to visit Saudi Arabia as it is a vital market for LG,” said Mr. Pil Won Jung, LG MEA CEO. “Saudi Arabia is rapidly transforming into a knowledge and tech-based economy as part of its forward-thinking Vision 2030 strategy, and we hope to play a central role in supporting this goal. LG has a longstanding commitment to the Kingdom through our products and services, and we are looking to bring even more innovative products to consumers in the country.”

 

“Our agreement with LG Global reinforces our commitment to creating communities where people truly belong. With LG’s technology leadership into our hospitality-driven residential model, we aim to provide our residents with greater convenience, safety, and comfort, while supporting Riyadh’s growth and the quality-of-life ambitions of Vision 2030.” Said Abdullah Al Habib, CEO, Mohammad Al Habib Real Estate Co.

 

Adding to this, Mr. Sunny Kim, Managing Director of LG Saudi Arabia, commented, “Partnering with a real estate powerhouse like Mohammad A. Al-Habib & Partner Co. allows us to accelerate the adoption of smart home technology across the Kingdom. Azure Lamara project is a prime example of how our technology creates unparalleled luxury and convenience. This MoU is more than an agreement; it's a commitment to building a smarter, more connected future for Saudi Arabia.”

 

Under the agreement, LG has provided a full suite of electronic supplies for Azure Lamara and other projects, including state-of-the-art home appliances, kitchen appliances, and air care solutions. This collaboration showcases the potential for LG’s premium B2B offerings to enhance large-scale projects across various sectors, including real estate, retail, and hospitality.

 

This strategic alliance with a leading real estate developer like Mohammad A. Al-Habib & Partner Co. solidifies LG’s position as a prestigious brand capable of fulfilling the needs of premier B2B opportunities throughout the Kingdom. The partnership also includes mutual benefits for employees, with LG staff gaining access to special rates for residential units At Azure projects, and Al-Habib employees receiving discounts on LG products.

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