Amazon.sa Marks Saudi National Day with "September Is Saudi" — Showcasing Products from across the Kingdom

Manal Saleh 

Saudi National Day sale event started on Amazon.sa with deals across electronics, home, fashion, beauty, grocery and more — plus a new Explore Saudi store, Made in Saudi spotlight, and a customer vote on which local brands join Amazon.sa next[SD1] 

RIYADH, Saudi Arabia — [DATE], 2026 — Amazon.sa today announced "September is Saudi," celebrating Saudi National Day by bringing customers closer to the Kingdom's makers and local brands. The campaign brings together three themes — Explore Saudi, Made in Saudi, and Your Voice, Your Store — alongside special Saudi National Day deals.

At the heart of the celebration is the Explore Saudi store, bringing together more than 400 products from across the Kingdom. Customers can discover products inspired by the country's diverse regions — from Najdi crafts in the Central Region and Taifi rose fragrances and Hejazi specialities in the West, to Al-Jouf olive products in the North, crafts from Asir and Abha in the South, and products inspired by the Eastern Region's coastal heritage. Instead of searching by category alone, customers can discover products through where they come from.

"As we celebrate Saudi National Day, September is Saudi reflects a long-term commitment to building a store that serves the Kingdom's economy, its creators, and its communities — connecting local businesses with millions of customers across the country. This is not a one-time initiative; it is the direction in which we are building Amazon.sa as a home to businesses producing exceptional products — from heritage crafts to locally grown ingredients — that reflect the depth and diversity of this country." Abdo Chlala, Country Manager, Amazon Saudi Arabia

Running alongside it, “Made in Saudi” has been given renewed prominence, surfacing products manufactured in the Kingdom and putting the local businesses behind them front and centre.

As for “Your Voice, Your Store” hands part of the selection decision to shoppers. Through a Saudi brand wishlist survey running on the homepage, outbound channels, and social media, customers can name the local brands and designers they’d most like to see on Amazon.sa. The responses go directly to Amazon’s seller teams as a demand signal for which businesses to recruit next.

National Day Deals for Every Need

Highlights include:

·        Electronics: up to 30% off TVs, laptops, and audio

·        Home & Kitchen: up to 40% off appliances and home essentials

·        Fashion: up to 50% off apparel, footwear, and accessories

·        Beauty & Personal Care: up to 50% off skincare, haircare, and fragrance

·        Grocery: up to 60% off pantry staples and everyday essentials

·        Toys & Kids: up to 40% off toys, games, and baby products

Smarter Ways to Save This National Day

Across the Kingdom, customers can stretch their National Day budget further with instant bank discounts with Saudi National Bank and Banque Saudi Fransi cards on select categories, including Electronics, Home & Kitchen, Fashion, Beauty & Personal Care, and Toys. Customers can also choose flexible payment options at checkout, including Buy-Now Pay-Later with Tabby and Tamara.

Customers new to Amazon.sa can claim a welcome offer of 10% off, up to SAR 50, by sending a receipt from any store to @amazonksa on social media.

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