Taiba Launches Its New Identity, Showcasing Forward Hospitality and the Charm of Welcome

Manal Saleh

KamelPay, a leading fintech company providing financial access to more than 350,000 employees across over 700 companies in GCC markets, announced its selection by Alinma Bank to sign a strategic Memorandum of Understanding. The partnership aims to deliver innovative payroll solutions, further strengthening both institutions’ positions as among the most advanced and innovative financial players in the Kingdom.

This strategic alliance marks a bold step forward in reshaping the future of payroll and digital financial services in Saudi Arabia. By combining Alinma Bank’s trusted and integrated payroll infrastructure with Kamel Pay’s cutting-edge digital platforms, the partnership will empower employers with streamlined, secure, and automated payroll solutions—while granting workers instant, safe, and seamless access to their earnings through innovative prepaid card solutions tailored specifically for their needs.

Beyond operational excellence, this collaboration stands as a powerful testament to the shared vision of both institutions: driving financial empowerment, fostering inclusion, and creating a future where workers across the Kingdom can access the financial tools they deserve with dignity and ease.

Aligned with Saudi Arabia’s Vision 2030, this partnership not only reaffirms Alinma Bank’s forward-looking strategy “One Step Ahead”, but also amplifies Kamel Pay’s mission to pioneer technology-driven financial inclusion at scale. Together, the two institutions are poised to set new benchmarks in digital transformation, payroll innovation, and economic empowerment—heralding a new era of financial accessibility for the Kingdom’s workforce and business community.

Manal Saleh

Riyadh, Saudi Arabia – Oct 02, 2025 -  Samsung Electronics Saudi Arabia has announced the signing of a new strategic agreement with Red Bull Mobile Saudi Arabia, a subsidiary of Future Networks, marking the first-of-its-kind collaboration between Samsung and a virtual mobile network operator in the Kingdom of Saudi Arabia.

Through this collaboration, Samsung devices will be available through Red Bull Mobile Saudi Arabia’s various distribution channels, including its official online store, retail sales for individual customers, and the business-to-business (B2B) sector. This partnership reflects Samsung’s commitment towards providing and introducing its latest technologies through innovative collaborations that enhance the digital experience for users.

In this regard, Mr. Hendrick Lee, the president of Samsung Electronics Saudi Arabia commented: “We are proud to introduce a unique collaboration that brings together technological innovation and digital expertise, fulfilling the needs of diversified range of consumers”

He also pointed out: “Samsung continues to lead the technology sector through advanced innovations and strong local partnerships. This agreement reflects our ongoing commitment towards enhancing our collaborations portfolio to further enhance product accessibility and open new opportunities for digital experience within the Saudi market.”

For his part, Eng. Sulaiman Al Musallam, CEO of Red Bull Mobile in Saudi Arabia from Future Network Communications Company, said: “This strategic agreement with Samsung Electronics Saudi Arabia represents an important milestone in our journey towards redefining the digital communications experience in the Kingdom. At Red Bull Mobile Saudi Arabia, we consider this partnership not just a hardware partnership, but rather a strategic initiative aimed at building an integrated ecosystem that meets the needs of today’s digital internet users, whether individuals or companies. As the first virtual mobile operator in the Kingdom to sign such an agreement with Samsung, we affirm our commitment to leading the transformation of the telecommunications sector by offering innovative offers that combine the latest technologies, digital entertainment experiences, and exclusive benefits, thus achieving real added value for our customers.”

 He added: “Combining Red Bull Mobile Saudi Arabia’s expertise in technological innovation and Samsung Electronics Saudi Arabia’s expertise will enable us to offer new and unique experiences in the local market. It will also help accelerate access to the latest devices and technologies through flexible sales channels, including our online store, direct sales, and enterprise solutions. This partnership marks the beginning of a new phase in our sustainable growth strategy, which is based on building strong collaborations with leading global technology companies. Our goal is to enhance the Kingdom’s digital infrastructure, expand the scope of smart solutions, and enable individuals and businesses to make the most of the services we provide.”

It is also worth mentioning that this step aligns with both companies’ shared vision of delivering flexible and innovative solutions that combine high performance, and premium entertainment features, with the main aim of meeting the expectations of consumers across the Kingdom.

Manal Saleh

4th October 2025; Captain Mishaal Al-Sudairy officially launched his book, ‘Flying Around the World Solo in 26 Days’, at Riyadh International Book Fair on 4th October 2025. The memoir captures his record-breaking journey as the first Saudi Arabian to fly solo around the world, offering readers a deeply personal account of courage, determination and global exploration.

The paperback chronicles Mishaal’s 26-day flight in a Diamond DA42 aircraft, during which he covered over 20,000 nautical miles and navigated diverse and challenging landscapes across multiple continents.

His extraordinary expedition began on 8th June 2024 when he departed Saudi Arabia, flying West to East through India, Thailand, Vietnam, Taiwan, Japan, Russia, and over the Bering Sea to Alaska. He continued on to Wisconsin to fly in to the EAA AirVenture Oshkosh airshow – the most iconic aviation event in the world. The return leg saw him cross Canada and Greenland, continuing through Iceland, Northern Ireland, England, Austria, and onto Crete before returning to Riyadh.

Mishaal stopped at 30 airports en route, and allocated 3 days for the airshow and 3 for aircraft maintenance. His DA42 was fitted with an array of survival equipment, as well as a satellite phone and oxygen generator.

An adventurer, motorcycle enthusiast and member of the Saudi Aviation Club, Al-Sudairy began flying later in life aged 52, just 6 years before he undertook his round-the-world escapade. He hopes to use his story to inspire others – regardless of their age and years of flying under their belt – to pursure their aviation dreams. He is a lifetime member of EAA, Experimental Aircraft Association, a US non-profit outfit that is at the heart of grassroots aviation.

“It brings me great pleasure to share my story through this book, and hope it inspires people of all ages. There is no age too young or old to start flying. Aviation is a powerful hobby; it teaches discipline, builds strong habits and instills a lasting work ethic. It crosses generations and brings people together in a way that few other passions can,” said Captain Mishaal Al-Sudairy.

Published in paperback in Arabic, with an English edition due out by the year end, ‘Flying Around the World Solo in 26 Days’ is currently available through Kitabouna, with an extensive global distribution network in the pipeline.

Saudi Arabia’s premier watch & jewellery show inaugurated by

HRH Mohammed bin Nahar bin Saud bin Abdulaziz Al Saud

 Manal Saleh 

3 October 2025;  The highly anticipated Jewels of the World was inaugurated in Riyadh on Friday, 3rd October by HRH Mohammed bin Nahar bin Saud bin Abdulaziz Al Saud, during an exclusive reception attended by dignitaries, industry leaders and international guests.

Taking place at the Four Seasons Hotel, Saudi Arabia’s premier watch & jewellery show features a dazzling display of creations from over 100 brands from all over the world. Offering an interactive retail experience and access to brands and collections not previously introduced in the Kingdom, the five-day glittering affair is the largest yet, and remains open to the public until 7th October.

A number of celebrated names join the Riyadh event, including legendary Bond Street jeweller David Morris. The house will be presenting a number of pieces including the Mosaico choker crafted with a 15ct Colombian emerald, 31.75ct emerald-cut and square-cut emeralds and 72.27ct round, oval, baguette and square-cut white diamonds, the Starburst cuff with 58.88ct blue sapphires, 52.12ct Paraiba tourmaline and 16.68ct white diamonds, and the striking Coralline necklace with 151.62cts conch pearls, 41.28cts diamonds, 16.97cts Paraiba tourmaline and 7.24cts pink sapphires, and matching earrings.

Moussaief, one of the most discreet and exclusive high jewellery houses in the world, will showcase an array of its masterpieces. Highlights include a 62.61ct diamond necklace with a 30.91ct diamond pendant and matching 21.98ct diamond earrings, another a striking yellow diamond high jewellery necklace with 72.89ct yellow diamonds, 50.95ct white diamonds and a 50.10 carat yellow diamond pendant with matching earrings.

Pasquale Bruni will unveil its latest high jewellery collection, Rosina, in full for the first time in the Middle East. Rooted in Creative Director Eugenia Bruni’s personal journey, Rosina celebrates both heritage and rebirth, a poetic tribute to the Bruni Family roots and to the timeless elegance of feminine strength. Each jewel in the collection – from the rings to necklaces, earrings to brooches – fits the skin seamlessly, transformable, poetic and above all, wearable.

With Bussati 1947, artistry meets virtuosity: the Maison has consistently been at the forefront of exploring and embracing alternative, tech-savvy materials in the high jewellery world, creating striking contrasts with gold and precious stones. Busatti is showcasing a variety of creations at the show, reflective if its its mastery and unexpected, hugely innovative creations.

- more -

Fine Italian jewellery maker FerriFirenze’s collections embody a unique duality in that ultra luxury meets everyday wearability. Crafted from only gold and diamonds in the house’s atelier in the Tuscan countryside, its signature creations from Bubbles, Cucito, Vitro and Mini-Me Soffio are timeless, designed to be worn and inspired by the beauty of nature.

Rosa Amoris Atelier Jewellery will present Gilded Gardens among other sets of its fine and bespoke jewels. In the nature-themed collection, emeralds are the muse – vivid and full of life – while rose-cut diamonds glisten like morning dew, capturing the grace that defines the brand’s design philosophy. Meticulously hand-crafted in India, the set includes four masterworks: the Emerald Radiance ring, Imperial Bloom ring, Majestic Cascade bracelet and the Emerald Teardrop earrings.

A range of spectualar jewels from other leading houses are also exhibited, including Ananya Fine Jewellery, Aneka, Araya Fine Jewellery, Azar Gems, Butani, Carlo Barberis, Casato, Davidor, Etho Maria, Ethonica Jewel, Gems Pavilion, Hasbani Gioielli, HRH Joaillerie, IRAM Jewelry, Kamyen Jewellery, Marceline Paris, Mayiana Jewels, Nado’s Jewellery, Nouvel Heritage, Nsouli Jewelry, Persée Paris, Renée Jewellers, Tejori, Thahab Lawal, Veschetti and Yoko London among others.

Over 23 Italian brands are present including Giloro, Giovanni Ferraris, Luca Carati, Ofir Gioielli, Paola Brussino and Rivalta. This edition also sees stronger presence from Saudi Arabian and other Middle Eastern names from across the region.

Jewels of the World runs from 3-7 October at the Four Seasons Hotel Riyadh and then moves to Jeddah Hilton from 11-14 October.

During both shows, the International Gemological Institute (IGI), one of the world’s largest independent grading and accreditation authorities, will offer certification services at an exclusive rate. A new partnership with Global Blue also enables visitors from outside the Kingdom to claim a VAT refund on purchases.

Jewels of the World is brought to you by Lucid Motors, Brinks International and Store Makers. For further information and to register, please visit: Jewels of the World

Manal Saleh

 Jamjoom Pharma; one of the fastest-growing pharmaceutical companies in Saudi Arabia and across MEA, announced the launch of its new corporate brand identity, signaling the next phase of its strategic evolution towards being a leading global player in the pharmaceutical industry.

The new identity anchors a company-wide transformation focused on scale, innovation, and impact; supported by a diversified product portfolio, quality without compromise, and strong regional partnerships. Jamjoom Pharma operates in more than 36 countries across the Middle East and Africa; with core operations in Saudi Arabia, the United Arab Emirates, Iraq, Levant, Egypt and North Africa.  

The company is affirming its strong presence as a key provider of high-quality trusted medicines and consumer healthcare products across multiple therapeutic areas including ophthalmology, dermatology, cardiometabolic diseases, general medicine and consumer health amongst others.

Commenting on the transformation, Dr. Tarek Hosni, CEO of Jamjoom Pharma, said, "Our new identity is a clear statement of who we serve and why we exist - our patients. We believe everyone deserves access to trusted medicine and the chance to live a better life. With quality without compromise, accessible for all, and rooted in care, we are committed to making better health - a reality for every community we touch".

During the first half of 2025, Jamjoom Pharma’s revenue grew by 17% (YoY) reaching a first half record of SAR 854 million, driven by robust performance across key therapeutic areas: General Medicine surged by 38%, Cardiometabolic by 31%, Consumer Health by 18%, and Ophthalmology and Dermatology both grew by 9%. The pipeline momentum remains strong, with three new brand launches in Ophthalmology, Anti-Diabetics, and Pain & Inflammation - bringing the total number of active brands to 144, with more innovations in the horizon. In terms of profitability, the company delivered an excellent net profit of SAR 289 million with a margin of 34%.

Jamjoom Pharma’s strategic priorities are aligned with the evolving needs of patients and healthcare systems across the Middle East and Africa, leveraging a deep understanding of local demand dynamics, regulatory landscapes, and access pathways. The company continues to scale capacity and efficiency across its 4 manufacturing facilities in the region, to meet the demand and support the growth strategy. The Company management outlined a roadmap to sustain growth through new product launches, entry into high-prevalence therapeutic areas, and targeted investments across the MEA region.

The brand evolution reaffirms Jamjoom Pharma’s promise: to expand patient access to high-quality trusted medicines and contribute to sustainable healthcare ecosystems across communities. With a strengthened leadership team and a strong balance sheet, Jamjoom Pharma is well-positioned to advance its regional leadership and deliver on its global aspirations.

Manal Saleh

Riyadh, Saudi Arabia – Sep 22, 2025 -  The month of August celebrates International Youth Day, where the world turns its gaze towards the aspirations, potential, and promise of youth. In Saudi Arabia, Samsung Innovation Campus  – a global flagship program under Samsung's corporate citizenship agenda – marks its sixth year of empowering young minds. Partnering locally with Misk Foundation, the leading youth-focused NGO in the Kingdom, Samsung brings this world-class initiative to Saudi Arabia, building the next generation of AI leaders through cutting-edge training and skills development that directly prepare them for the future job market.

The Power of Partnership to Build Capacity

Every year, Samsung Innovation Campus harnesses the strength of global leadership and local partnership to invest in young Saudis. Samsung's pioneering approach delivers advanced artificial intelligence education and hands-on capacity building, while Misk catalyzes community engagement and ensures that the impact reaches deep into the Saudi youth networks.

In 2025, SIC is proud to launch two new cohorts, the first with 110 ambitious participants, and the second beginning in September 2025. These cohorts create inclusive spaces where future engineers and technologists collaborate, learn, and unlock real-world solutions with AI at their core.

Empowering Youth for the Future Workforce

As the Saudi and global job markets transform—powered by AI, automation, and emerging technologies—Samsung’s Innovation Campus stands committed to making mastery of these tools accessible to youth. Each graduate emerges not only job-ready but equipped to lead in roles that haven’t even been invented yet.

Samsung’s dedication goes far beyond technical skills; it’s about empowering youth as architects of innovation, champions of sustainable development, and changemakers in their communities.

 At Misk, we believe youth aren’t simply preparing for the future — they’re actively shaping it. Our partnership with Samsung reflects a shared commitment to equipping young minds with the skills, confidence, and vision needed to lead meaningful, lasting change. Asma Aljasser – Misk Skills Director

Voices of Tomorrow: Testimonials from SIC Participants

The stories of the participants are a testament to this vision:

Sari Algahtani** shares:  

“I hope to apply what I’ve learned in SIC to build impactful AI solutions, especially in areas that intersect with education, sustainability, or public service. My goal is to become a data scientist or AI engineer who creates tools that truly benefit people and communities.”

Dhai Al Mulla describes the program’s unique value:  

 “I chose SIC because it is backed by two highly respected organizations, Samsung and Misk. Their reputation and commitment to quality education give this program significant weight on my resume, and I’m confident it will have a real impact on enhancing both my technical skills and overall readiness for the AI job market.”

Elaf Abutaki reflects on her journey:  

“Samsung Innovation Campus has been a turning point in my personal and professional growth. The program didn’t just teach me AI techniques — it taught me how to think critically, solve problems creatively, and collaborate with like-minded peers. I now feel more confident and prepared to contribute meaningfully to Saudi Arabia’s digital future.”

Investing in Youth, Building a Brighter Future

On International Youth Day, Samsung Innovation Campus reaffirms its pledge: Today’s youth are not just tomorrow’s workforce, they are innovators, creators, and leaders poised to shape a brighter, bolder future for all.

With every cohort, every lesson, and every personal success story, SIC and Misk Skills change lives—fueling Saudi ambitions and a vision where youth drive prosperity, innovation, and sustainability for generations to come

Manal Saleh

Taiba has officially launched its new corporate identity at a ceremony held in Riyadh, marking a pivotal milestone in the company’s journey. This transformation positions Taiba as a fully integrated Saudi hospitality platform, reflecting its leadership and role in shaping the future of the Kingdom’s hospitality sector across investment, development, hotel operations, and real estate management.

Taiba’s transformation represents a defining step in the company’s history, as it draws from the deep-rooted traditions of Saudi hospitality to present the world with a new experience under the brand theme “The Charm of Welcome”. The new identity captures the brand’s essence and source of inspiration, symbolizing authenticity, warmth, and openness to the world.

Built on a Forward Hospitality model, the new identity aims to deliver guest experiences characterized by generosity and warmth, as well as precision and professionalism. It reflects an integrated ecosystem that harmonizes innovation with operational agility, while ensuring attentiveness and detail in every interaction that fuses Saudi authenticity with global innovation

"Today marks the beginning of a new chapter in the Taiba story," said Sultan bin Badr Al-Otaibi, CEO of Taiba, in his speech at the reveal ceremony. “We are contributing in reshaping the future of Saudi hospitality and presenting our authentic Saudi welcome to the world as a cultural and human experience, lived in every space, detail, and interaction”. 

 “Building on our Forward Hospitality model, rooted in our heritage, strengthened by our leadership in the sector, and aligned with global standards of excellence, we are redefining the meaning of hospitality and what it can become in the future.”, Al-Otaibi added.

Al-Otaibi elaborated that Taiba’s direction is focused on expanding the investment, development, and operation of a larger portfolio of hospitality assets and delivering elevated guest experiences. He emphasized the company’s commitment to empowering Saudi talent and creating authentic experiences that blend world-class standards with Saudi culture.

Al-Otaibi explained that Taiba’s new identity embodies its ambition to reinforce its leadership in the Saudi hospitality sector by delivering seamless, personalized, and innovative experiences that blend authentic Saudi values with a contemporary spirit.

Taiba’s strategic transformation comes at a crucial time, as Saudi Arabia’s tourism and hospitality sector witnesses unprecedented growth under Vision 2030. With this momentum, Taiba aspires to be the powerhouse that leads the Saudi hospitality industry to new horizons, embodying the Saudi culture with a global touch.

The reveal ceremony also included a media briefing where the CEO highlighted the dimensions of the strategic transformation, unveiled the new identity, and presented the premiere of the brand film.

Concluding the event, Taiba reaffirmed its commitment and determination to continue contributing to building a future worthy of the Kingdom’s stature. The company underscored its mission to transform every space into an experience, every experience into a story, and every interaction into a memorable moment of hospitality, driven by Saudi authenticity and delivered to the highest global standards.

Manal Saleh

·     Three New Models Unveiled Together: EXEED Global User Summit will showcase three brand-new models - MX, E01, and E02.

·     Factory and Track Experience: Explore EXEED’s driving performance and premium quality through track test drives and intelligent factory journey.

·     New Breakthrough in NEV Technology: EXEED will introduce its new design language and Texxeract NEV technology, Showcasing its latest breakthroughs in new energy technologies.

From October 16 to 21, the premium new energy vehicle (NEV) brand EXEED will host the third User Summit. The brand will showcase the MX in the indoor pavilion, and the E01 and E02 outdoors as key highlights. Through activities including track test drives, factory journeys, and the New Product Co-creation Workshop, EXEED will showcase its latest achievements in the premium NEV segment, highlighting the brand’s diverse values and distinctive appeal.

Three International Models Take the Stage

EXEED will showcase three international brand-new models at the User Summit. The MX features an all-new design, with further details to be revealed. Equipped with a 2.0T + 8AT powertrain, the MX delivers smooth and robust driving performance, suitable for both daily commute and long-distance travel. Its triple-screen and multi-screen interface enhances the cabin’s technological vibe. Notably, the MX also features 23 ADAS, significantly improving driving safety and reducing fatigue.

Positioned as a next-generation C-segment long-range flagship sedan, the E01 delivers a class-leading drag coefficient of 0.239Cd. Its cabin offers a spacious and airy layout, complemented by abundant storage solutions that meet the needs of both daily commutes and long-distance travel. Designed for an exceptional driving experience, the E01 features a front double-wishbone and rear five-link suspension system paired with CDC adaptive dampers, ensuring a smooth ride with agile handling. The hybrid powertrain strikes a balance between long-range capability and low fuel consumption. It also delivers quick acceleration response, making the E01 ideal for both urban commuting and highway travel.

The E02, a mid-to-large flagship SUV, features a premium smart cockpit and delivers a refined driving experience. It accelerates from 0 to 100 km/h in 5.4 seconds. The Extended-Range system enables over 230 km of pure electric driving and a total range of more than 1400 km, with fuel consumption of just 6.1L/100km in charge-depleted mode. Combining power with efficiency, the E02 also stands out with a class-leading length of 5180 mm and a 3100 mm wheelbase. It offers 1085 mm of headroom and a flexible six-seat layout, making it ideal for family trips, camping and other leisure scenarios. To enhance practicality, the vehicle comes with a 9.2-litre large-capacity refrigerator for additional storage.

Four Key Activities Showcase EXEED’s Engineering Prowess

In addition to three models, EXEED will also host a track test drive at Shanghai Tianma Circuit, with a wide range of 9 EXLANTIX models. They will experience the handling of the four-motor AWD system paired with Maybach-grade suspension. The program also showcases three-second-level acceleration and advanced smart features such as one-touch remote parking. On a professional track, the event will fully demonstrate EXEED’s driving performance and premium quality.

EXEED will invite dealer partners to visit its Industry 4.0-standard smart manufacturing base in Changshu, offering a close look at the brand’s advanced production processes and quality assurance system. Guests will tour the upgraded User Summit, an immersive tech space that integrates performance modifications and customizations. The space offers a comprehensive showcase of EXEED’s premium philosophy and personalized mobility ecosystem.

Most importantly, EXEED will introduce its new design language and Texxeract NEV technology at the New Product Co-Creation Workshop. This includes BEV, PHEV, and REEV, demonstrating EXEED’s latest breakthroughs in core new energy technologies.

Through the User Summit ,EXEED will showcase its significant progress in NEV technology and product development, while allowing participants to experience the brand’s manufacturing standards and performance first-hand.

#2025CheryInternationalUserSummit #EXEEDGlobalUserSummit #EXEEDNewproductsCo-CreationWorkshop #PHEV

Manal Saleh

Jeddah, Saudi Arabia 1st Oct 2025 - Abdul Latif Jameel Electronics and Toshiba today celebrate 45 years of partnership with a special event at Hussein Jameel Hall, Jeddah, marking nearly half a century of collaboration that has shaped the home appliance landscape across the Kingdom. Under the banner “45 Years forging the future between Abdul Latif Jameel Electronics and Toshiba,” the companies reaffirm their shared commitment to innovation, quality and customer-centric solutions for Saudi consumers.

For four and a half decades, Abdul Latif Jameel Electronics and Toshiba have worked closely to introduce cutting-edge appliances and trusted after-sales service to households in Saudi Arabia. Their enduring relationship has been built on mutual values: technological excellence, deep market insight and a relentless focus on meeting evolving consumer needs. The anniversary is both a celebration of a rich legacy and a launchpad for future growth and innovation.

Introducing the Ultra Fine - Bubble Pro: Precision Care, Powerful Clean

Toshiba’s new Ultra Fine — Bubble Pro Tour washing machine redefines home laundry with smart, fabric-friendly technologies designed for convenience and superior results. Its Sensedose system enables one fill for multiple washes with automatic, precise detergent dispensing that prevents spills, avoids over-pouring and reduces residue ideal for sensitive skin. The AROMA+ function delivers up to 200% extra fragrance for longer-lasting freshness. Combined with advanced wash algorithms, the Ultra Fine- Bubble Pro effectively removes tough stains including food, grease, inorganic and organic stains to keep garments cleaner and fresher.

Introducing Toshiba’s Purpose-Built Refrigeration: Quiet Power, Maximum Freshness

Toshiba’s new refrigerator range featuring side-by-side and four-door models, brings market-leading capacity and performance to Saudi homes. Powered by Origin Inverter technology, these refrigerators deliver quieter operation, energy savings and fast cooling. Pair Turbo purification offers industry-leading hygiene with up to 99.99% purification efficiency, ensuring safer food storage. Available in the largest capacities on the market at 632 liters and 678 liters, these models meet the needs of large households and families seeking generous, reliable storage.

Hisham Hamza, The CEO of Abdul Latif Jameel Electronics, commented: “For 45 years our partnership with Toshiba has been built on shared values of quality, innovation and customer focus. Today we celebrate not only our history but our future bringing world-class products and meaningful advances in home living to Saudi consumers.”

Scott Fu, Regional President of Toshiba, said: “Our 45year partnership with Abdul Latif Jameel Electronics reflects a shared commitment to innovation, reliability and improving everyday life for families across Saudi Arabia. This partnership is not just our history — it is our commitment to shaping the future of home appliances in the Kingdom

Consumers and fans of both brands are encouraged to visit the Abdul Latif Jameel Electronics and Toshiba websites to explore full product specifications, availability and where to experience the new range across Saudi Arabia.

Manal Saleh

Riyadh, Kingdom of Saudi Arabia – 30 Sep 2025: Mozn, a regional leader in enterprise AI technologies, has entered into a strategic agreement with STC Bank, to deploy Mozn’s flagship financial crime prevention platform, FOCAL. The collaboration reflects a shared commitment to advancing security and innovation in Saudi Arabia’s digital ecosystem.

FOCAL is designed to empower financial institutions with Financial Crime Intelligence (FCI), enabling them to detect and prevent financial crime and deliver risk insights. By adopting FOCAL, STC Bank is enhancing its ability to safeguard customers, meet regulatory requirements, and scale its digital services confidently in an increasingly complex financial landscape.

“The rapid pace of digitalization has created new opportunities but also new risks for financial institutions,” said Abdullah Alshubrami, Chief Commercial Officer at Mozn. “FOCAL empowers financial institutions with real-time intelligence, advanced analytics, and automated compliance workflows that enable them to act decisively against evolving threats. With FCI at its core, FOCAL helps institutions like STC Bank set new benchmarks for resilience and trust in digital banking. This partnership demonstrates how homegrown innovation can safeguard customers, meet regulatory expectations, and accelerate the secure growth of Saudi Arabia’s digital economy.”

“AI is reshaping the future of finance, and we see it as a catalyst for both innovation and trust,” said Ibrahim Alqahtani, Director Anti-Fraud, Bribery and Corruption, STC Bank. “By integrating Mozn’s FOCAL platform into our operations, we gain the agility to anticipate emerging threats, enhance customer confidence, and accelerate Saudi Arabia’s digital economy. This partnership reinforces our role as a pioneer in next-generation banking and reflects our commitment to setting new standards of security and intelligence across the Kingdom’s financial sector.”

Mozn’s partnership with STC Bank comes at a pivotal moment for the Kingdom’s financial services sector. The collaboration underscores Mozn’s deep expertise in AI, data analytics, and regulatory technology, paired with STC Bank’s vision for a secure, customer-first digital banking future. Together, the two organizations are helping to advance Saudi Arabia’s position as a global leader in technology-driven, compliant, and trusted financial services.

Manal Saleh 

 Messe Frankfurt, one of the world’s leading trade fair organisers, and 1st Arabia Tradeshows and Conferences, a prominent Saudi-based event management company, have announced the conclusion of their partnership as both organisations move forward with their evolving strategic priorities.

Since the inception of their collaboration, both teams have worked hand-in-hand to deliver a series of high-impact trade exhibitions in Saudi Arabia, contributing to the development of key industries and supporting international business exchange in line with the Kingdom’s Vision 2030.

The conclusion of the partnership reflects a natural progression in Messe Frankfurt’s regional journey, as the company continues to deepen its presence in the Saudi market through a more direct operational model. This milestone also highlights the maturity and growth of the MICE sector in the Kingdom.

“We are proud of everything we have achieved together with 1st Arabia,” said Azzan Mohamed, Managing Director of Messe Frankfurt Saudi Arabia. “Our partnership has been built on mutual trust, shared ambition, and a joint commitment to excellence. As we embark on this next chapter, we remain sincerely thankful for the collaboration and extend our best wishes to Mr. Bilal and his team for continued success in all their future endeavours.”

Commenting on the conclusion of the partnership, Bilal Al Barmawi, founder and CEO of 1st Arabia Tradeshows and Conferences, said: “Working alongside Messe Frankfurt over the past years has been an honour and a rewarding journey for all of us at 1st Arabia. Together, we delivered platforms that supported business, innovation, and knowledge exchange across key sectors. We congratulate Messe Frankfurt on their next phase of growth in the Kingdom and look forward to exploring potential avenues of cooperation in the future.”

Both parties express deep appreciation for the shared accomplishments and reaffirm that the conclusion of this partnership is marked not by an end, but by a strong foundation and mutual goodwill for the years ahead.

Manal Saleh

Riyadh: Strengthening its footprint across the Kingdom, Lulu Retail has officially opened its 70th store in Saudi Arabia, located in the suburban area of Taif. This new store marks a significant milestone in Lulu’s expansion strategy and demonstrates its ongoing commitment to the Saudi retail market.

The new Lulu Hypermarket was inaugurated by Eng. Abdullah bin Khamis Al Zaidi, Mayor of Taif, in the presence of Nasser Huwaiden Thaiban Ali Alketbi, Consul-General of the UAE in Jeddah, Fahad Ahmed Khan Suri, Indian Consul General of Jeddah, and Yusuffali M.A., Chairman of Lulu Group. 

The opening not only represents a strategic retail development but also aligns with Saudi Arabia’s Vision 2030 by supporting community growth and job creation.

“We are proud to support Saudi Arabia’s Vision 2030 by expanding our retail footprint across the Kingdom,” said Yusuffali M.A. “This new hypermarket is designed to enhance the shopping experience for the people of Taif while contributing to local economic development and providing employment opportunities for the community.”

The new Lulu Hypermarket in Taif covers an impressive 195,770 square feet, offering a wide range of products and services under one roof. Shoppers can enjoy a supermarket, fresh food section, Lulu Connect electronics, a fashion store, a department store, BLSH beauty products, and Eye Express optical services. The store also features an upgraded food court to meet modern consumer needs.

To ensure convenience, the store includes six self-checkout counters and approximately 500 parking spaces. The launch was accompanied by attractive introductory offers across various product categories.

This expansion reflects Lulu’s commitment to delivering quality products and services while supporting the Kingdom’s broader economic and social development objectives.

During the inauguration ceremony, Lulu Group Chairman Yusuffali M.A also acknowledged the efforts of the Lulu Saudi staffs who contributed to the Guinness World Record-breaking shattered glass art and presented momento to them appreciating their valuable efforts.. This artwork, created as the official emblem for the Saudi National Day celebrations, was a tribute to Saudi Arabia and was brought to life by Lulu as part of the national festivities. 

Also present on the occasion were Ashraf Ali M.A., Executive Director of Lulu Group; Mohamed Haris Puthiyaveettil, Director of Lulu KSA, Noushad Madathiparambil Ali, Regional Director of Lulu Western province, Saudi Arabia; and other senior officials.

Manal Saleh

The National Fire Protection Association (NFPA) addressed delegates yesterday at Intersec Saudi Arabia to discuss the fire risks of electric vehicles (EVs)

The session was part of a dedicated NFPA day at the event’s Fire Protection & Technology Summit, which featured industry leaders and international experts

During an insightful presentation, NFPA highlighted the need for updated codes, training and global collaboration to ensure safety keeps pace with EV technology

Riyadh, Saudi Arabia: The growth of EVs and their related fire risks was addressed yesterday at the Fire Protection & Technology Summit at Intersec Saudi Arabia by Mike Brunzell, VP of Global Business Development, National Fire Protection Association (NFPA). 

According to research from the International Energy Agency (IEA), EV adoption is accelerating worldwide, with global sales exceeding 17 million in 2024, accounting for more than 20% of sales. With the increase in sales, a range of new and unique fire risks are posed, particularly in high-density environments such as residential and commercial parking structures. 

Brunzell said: “One of the major concerns we face is the risk of thermal runaway in lithium-ion batteries. While the data shows us that EV fires occur less frequently than fires in gas or diesel-powered vehicles, the research also shows that when they do occur, they can present unique and difficult challenges including longer burn durations, high heat release, toxic gases, re-ignition risks and significant water demand for suppression.” 

Through the NFPA’s Fire Protection Research Foundation, extensive studies have been conducted on vehicle fire dynamics, suppression strategies and ventilation design. Findings reveal that modern vehicles contain significantly higher plastic content, increasing from less than 3% of vehicle weight in the 1970s to nearly 10% today, resulting in greater combustible fuel loads. The increased use of electronic components and complex wiring systems also introduces new ignition risks. 

Brunzell emphasised the importance of evolving codes and standards to keep pace with technology: “It is through the development of our codes and standards, research initiatives and training programmes that NFPA is proactively working to provide the guidance and the resources needed by fire protection professionals, property owners and policymakers to ensure the integration of EV infrastructure safety strategies.” 

Notable NFPA codes mentioned in the session include the NFPA 88A (Standard for Parking Structures), which requires sprinkler protection for all parking structures, with higher densities set by NFPA 13. NFPA 855 (Standard for the Installation of Stationary Energy Storage Systems) addresses the risks associated with energy storage installations, including fire suppression and thermal runaway. The NFPA 800 Battery Safety Code is currently under development. 

“Intersec Saudi Arabia provides a critical platform for conversations like this,” commented Riham Sedik, Exhibition Director – Intersec Saudi Arabia at Messe Frankfurt Middle East. “By connecting global expertise with regional ambition, the industry can ensure that as EV adoption grows, fire safety strategies can remain one step ahead.” 

The 7th edition of Intersec Saudi Arabia concludes today at the Riyadh International Convention and Exhibition Center (RICEC). This week, the event has showcased over 400 exhibitors and hosted CPD-certified conferences at the Fire Protection & Technology Summit and the Future Security Summit.

The event has featured over 100 speakers from around the world on critical topics, including cross-border security, cybersecurity, fire safety management at large-scale events and why fire safety must keep pace with AI advancement, among many others. 

Bilal Al Barmawi, CEO and Founder of 1st Arabia Trade Shows & Conferences, concluded: “By bringing together industry experts, regional leaders and innovative solutions across the show floor, Intersec Saudi Arabia helps to ensure that our communities are better prepared to meet both current and future safety challenges, which is particularly important as the Kingdom undertakes ambitious infrastructure development.” 

Intersec Saudi Arabia is organised by 1st Arabia and licensed by Messe Frankfurt. The event is held under the patronage of His Royal Highness Prince Abdulaziz bin Saud bin Naif bin Abdulaziz Al Saud, Minister of Interior, and in association with the General Directorate of Civil Defense.

Manal Saleh

The Middle East Public Relations Association (MEPRA) is set to launch its highly anticipated annual KSA Leadership Majlis in Riyadh on October 8, bringing together an elite cohort of Public Relations executives and experts from across the Middle East and international markets.

The Majlis, themed "Powering Progress: Communications at the Crossroads of Innovation, Influence and Impact," is scheduled to take place at the City Hub, Misk City, offering a pivotal platform to explore the evolving strategic role of the communications industry as not just a facilitator of connection but a critical enabler of a more intelligent, immersive, and connected world.

Against the backdrop of the KSA's rapid digital transformation and strategic global positioning, the event will explore how senior PR leaders can navigate disruptive technologies such as Artificial Intelligence (AI), harness strategic influence in a fragmented media landscape, and maximize measurable impact on both business objectives and societal change.

"The communications profession is undergoing a fundamental shift, moving from tactical support to becoming an essential engine of corporate strategy," said Kate Midttun, Chairperson of MEPRA. "This Majlis meeting aims to confront the most pressing challenges—from the ethical implementation of generative AI in storytelling to building resilient crisis frameworks. We are equipping executives not just to react to the future, but to actively shape it actively, ensuring that our industry contributes measurable, sustainable value to the regional economy."

The rigorous agenda will feature high-level keynote presentations, interactive sessions focusing on crisis preparedness, advanced digital storytelling, and fostering stakeholder trust in the age of instant news. 

A dedicated session will explore Saudi Arabia's approach to youth empowerment in communications, in line with Vision 2030, and how the Kingdom is positioning itself as a global leader in innovation, driven by an empowered, future-ready generation.

This year's Majlis features a distinguished group of partners, including the Platinum Partner, Alef; the Gold Insights Partner, CARMA; the Gold Partner, Hewar Group; and the Supporting Partners, 10events, Jummar PR, A2Z Media Group, and Influential Communication.

CARMA will present its 2025 Kingdom Reputation Report, titled "How Saudi Arabia's Global Reputation is Evolving in the Age of Vision 2030". 

The Majlis meeting will conclude with the MEPRA Fellowship Awards, recognizing the highest level of membership awarded by the MEPRA Board to individuals who have made exceptional contributions to the PR and communications industry in the Middle East.

Manal Saleh

With fares from just 1290 SAR  one way (all inclusive) and 4760 SAR one way for premium flatbed

Fly direct to Bangkok — the gateway to AirAsia’s extensive connectivity across ASEAN, and Asia

 Thai AirAsia X launched its first-ever direct flights between Riyadh (RUH), Saudi Arabia, and Bangkok (DMK), Thailand. The new route will commence on 2 December 2025, with four weekly flights every Tuesday, Thursday, Saturday, and Sunday, reinforcing AirAsia’s strategy of expanding its network into the Middle East and connecting Asean with one of the region’s most dynamic countries.

H.E. Mr. Darm Boontham, Ambassador of the Kingdom of Thailand to Saudi Arabia congratulated Thai AirAsia X on the launching of its first direct flight connecting the capitals of Thailand and Saudi Arabia. He said, "This route marks a new era of connectivity between the two Kingdoms, building bridges for trade, investment, cultural exchange, and personal connections. It will strengthen our relationship, fostering friendship and mutual understanding, and opening new opportunities for both nations. Thai AirAsia X’s expansion to this region is a prime example of how to grasp the immense growth potential the Middle East offers to Thai businesses. 

Mr. Ahman Mad-Adam, Director of the Tourism Authority of Thailand (TAT) Dubai, said “The launch of Thai AirAsia X’s Riyadh–Bangkok service is a milestone that will strengthen tourism and people-to-people ties between Thailand and Saudi Arabia. This direct connectivity makes travel more seamless and opens opportunities for Saudi visitors to explore Thailand’s diverse offerings — from world-class hospitality, shopping, and medical tourism to halal-friendly services and natural attractions. With this new route, we are confident Saudi Arabia will be one of Thailand’s fastest-growing source markets, driving sustainable tourism growth in the years ahead.”

Ms. Pattra Boosarawongse, CEO of Thai AirAsia X, said “The launch of flights between Riyadh and Bangkok is a significant milestone in connecting the people of Thailand and Saudi Arabia and strengthening ties between the two countries. For travellers from Riyadh, this new route gives them access to the best of Bangkok — from its rich culture and cuisine to its shopping and world-class hospitality — as well as connectivity to AirAsia’s extensive network across ASEAN, Asia. 

 “We view Riyadh as a strategic destination that aligns with AirAsia Group’s fleet expansion and network development. This launch will not only serve Thai travellers but also guests from across ASEAN—including Malaysia, Indonesia, and the Philippines—as well as from Japan, who can now conveniently connect to Riyadh through our extensive network.” Pattra said

For Saudi travellers, Bangkok is also a gateway to Thailand’s renowned destinations such as Phuket, Chiang Mai, and Krabi, which are especially popular for leisure and family travel. In addition, Thailand has long been recognised as a leading destination for medical tourism, with world-class healthcare facilities, while also catering to Muslim travellers with halal-friendly services and diverse lifestyle options.

The new direct route will shorten the journey between Riyadh and Bangkok to just seven and a half hours, making travel easier and more accessible for both leisure and business purposes. Saudi nationals will also benefit from Thailand’s e-visa and visa-on-arrival facilities, which simplifies entry procedures and enhances convenience for inbound visitors.

Thai AirAsia X operates under a low-cost business model, which adheres to the principle of “You pay for what you need.” Guests have the option to purchase additional services according to their preferences, including seat selection, baggage allowance, and hot meals which include the middle-east dish. Furthermore, we are also committed to delivering services in accordance with international standards. 

The flights will be operated by Thai AirAsia X’s widebody Airbus A330 aircraft, configured with 285 seats, including 30 premium flatbeds and 255 standard economy seats, ensuring comfort and flexibility for both business and leisure travelers.